# DAINTY by Esmarie Swanepoel

> Esmarie Swanepoel is an AI Brain & Automation Architect. Through her company DAINTY, she gets the knowledge out of SMEs, owner-led businesses, and legacy and family-owned businesses (from the founder's head, the team's working methods and the business's systems), structures it, and builds AI agents and automation on the business's own IP.

DAINTY is an AI strategy and automation consultancy based in Port Louis, Mauritius. It is not a jewellery or fashion brand.

## Who DAINTY serves

- SMEs and business owners, founders, and legacy and family-owned businesses, including professional or regulated firms, with 2 to 50 people
- Founders preparing for an exit, investment or succession who need to reduce key-person risk
- Clients in South Africa, the rest of Africa, the UAE, the UK, the EU, Australia and the US

## The method

1. Extract: NLP-based elicitation interviews with the founder and team (Founder X-Ray and Process Automation X-Ray)
2. Structure: organising processes, decision rules, voice and data into one business brain readable by people and machines (the Bedrock Protocol)
3. Build: AI agents and automations that run on the business's own IP

Positioning: automation freelancers start with the tools; Esmarie starts with the people.

## Offers

- Free AI Readiness Check: a 12-question quiz scoring AI readiness and Key-Person Risk, with an instant result: https://www.dainty.me/ai-readiness-check
- Process Automation X-Ray: USD 99. One process captured and scored for automation, with the Founder X-Ray as a bonus and a 20-minute diagnostic call
- Your AI Team in 30 Days: a pre-recorded course (coming soon) on AI fluency and building agents on your own IP
- In Our Stride: a podcast (on YouTube: https://www.youtube.com/@EsmarieSwanepoel) and a mastermind for business owners and founders, USD 199 a month, with in-person days in South Africa and Mauritius. Application only
- Work with Me: fixed-fee done-for-you builds, including the Bedrock Protocol, agent and automation builds, and team workshops
- Speaking: keynotes and workshops, including "The Business That Lives in Your Head" and "The Human Edge Framework"

## Proof (anonymised)

- A licensed corporate services firm in Mauritius: a team of 6 does the work of 21, with revenue up 37%. Founder and Process X-Rays over 90 days documented its IP for a future exit, with no key-person concentration risk

## About Esmarie Swanepoel

- More than 20 years in commercial law and corporate advisory across South Africa, the UK and Mauritius
- Ten years in the regulated financial services environment in Mauritius; Non-Executive Director and board advisor
- NLP Practitioner; Microsoft Certified Generative AI Strategist; Anthropic Claude AI Specialist
- Has developed 9+ bespoke AI tools that she teaches and implements in SMEs and businesses
- LLM training with DTI, shaping how people interact with large language models
- AI Collective Steering Committee, Cape Town
- Featured in: Investor's Mag Mauritius, FinWise Exchange, Legal Unicorns Podcast, Strategy To Screen Podcast, Temple Journal, La Sentinelle, Digital Divas Summit 2026
- Sign-off: "In a tech world, I bet on people."

## Links

- Website: https://www.dainty.me/
- About and credentials: https://www.dainty.me/about
- AI Readiness Check: https://www.dainty.me/ai-readiness-check
- Shop: https://www.dainty.me/shop
- LinkedIn: https://www.linkedin.com/in/esmarie-swanepoel-6766a1107
- Newsletter (SmartCuts, "Where sharp founders meet sharper strategy"): https://open.substack.com/pub/esmarieswanepoel
- Email: esmarie@dainty.me